CLIENT SPOTLIGHT

Lamar Advertising

Lamar's Company History
A simple flip of the coin in Pensacola, Fla., landed Charles W. Lamar Sr. the opportunity of a lifetime. In 1908, when Mr. Lamar and J.M. Coe decided to dissolve their three-year partnership, a coin toss was used to divide their assets: the Pensacola Opera House and the Pensacola Advertising Company, the small poster company created to promote the Opera House. Mr. Lamar lost the toss and was left with the less-lucrative poster company, which he renamed Lamar Outdoor Advertising Company.

Over the course of the next century, Mr. Lamar and his descendants built Lamar Advertising from a small sign company on the Gulf Coast into one of the largest providers of out-of-home advertising in the nation. Through generations of commitment, integrity and innovation, Lamar has changed the nation's landscape while still maintaining the character of a family business.

Lamar In Cincinnati
Lamar is Cincinnati's premier out-of-home provider, with excellent Poster Flex, Rotary & Permanent Bulletin, Digital Display and Bus Shelter coverage! Lamar is the ONLY operator providing complete coverage of the Cincinnati metro area, including Northern Kentucky, Indiana and spanning the 17 county tri-state region.

Currently, Lamar nationally operates more then 152,000 billboards and more than 95,000 logo sign displays across the country. In addition, Lamar has over 65 transit advertising franchises that reach driving audiences in 16 states through displays on bus shelters, benches and buses. The Digital Display has become a new product member of Lamar Advertising allowing advertisers the flexibility to change their messages as often as they like.