|
CLIENT SPOTLIGHT
Lamar
Advertising
Lamar's
Company History
A simple flip of the coin in Pensacola, Fla., landed Charles
W. Lamar Sr. the opportunity of a lifetime. In 1908, when
Mr. Lamar and J.M. Coe decided to dissolve their three-year
partnership, a coin toss was used to divide their assets:
the Pensacola Opera House and the Pensacola Advertising Company,
the small poster company created to promote the Opera House.
Mr. Lamar lost the toss and was left with the less-lucrative
poster company, which he renamed Lamar Outdoor Advertising
Company.
Over the course of the next century, Mr. Lamar and his descendants
built Lamar Advertising from a small sign company on the Gulf
Coast into one of the largest providers of out-of-home advertising
in the nation. Through generations of commitment, integrity
and innovation, Lamar has changed the nation's landscape while
still maintaining the character of a family business.
Lamar In Cincinnati
Lamar is Cincinnati's premier out-of-home provider, with excellent
Poster Flex, Rotary & Permanent Bulletin, Digital Display
and Bus Shelter coverage! Lamar is the ONLY operator providing
complete coverage of the Cincinnati metro area, including
Northern Kentucky, Indiana and spanning the 17 county tri-state
region.
Currently, Lamar nationally operates more then 152,000 billboards
and more than 95,000 logo sign displays across the country.
In addition, Lamar has over 65 transit advertising franchises
that reach driving audiences in 16 states through displays
on bus shelters, benches and buses. The Digital Display has
become a new product member of Lamar Advertising allowing
advertisers the flexibility to change their messages as often
as they like.
|